MKTG Essay Example | Topics and Well Written Essays - 250 words

MKTG - Essay Example The main stage in the market study was talking with potential customers in the zones in China like Shanghai, Beijing, and Guangzhou. In the primary phase of study the point was to comprehend the bundling and estimating components of the item. In the process additionally 30 retailers were talked with solely to comprehend the best approach to enter in to the Chinese markets and to comprehend the best approach to move toward the correct clients in a proper manner. The second period of the promoting study was the investigation of the broad data or information gathered from the clients and evaluating them. The principle point of this stage was to choose whether it is directly for the organization to enter the Chinese market to broaden their market zone. It is basic for an organization in an examination procedure to glance in to the idea of their focused on showcase, the client purchasing conduct and item request .Finally, aftereffects of the meeting would permit the organization to choose whether they ought to enter Chinese market or not to help up their deals. It would be ideal if you allude to this webpage to discover the page with data on showcasing study. http://www.cmrconsulting.com.cn/administrations/casestudies/cosmeticscase.html

Company analysis Essay Example | Topics and Well Written Essays - 1500 words

Organization examination - Essay Example For example, McDonalds takes part in a genuine preparing program for its administrators. The preparation program is alluded to as Hamburger University where polished methodology is the base of its prosperity. The McDonalds plan to win includes a structure for its worldwide business. Through its vital focal point of the components of individuals, item, spot, cost and advancement, the organization has had the option to catch the biggest number of clients in the cheap food industry. This has been in accordance with mix of monetary control that has made it feasible for the association to create and keep up upper hand. For there to be achievement in any business, Yuece (5) contended that there is a need to have inventive thoughts that empower an organization to build up the current items and administrations including presenting new items for the clients. This goes in accordance with the proceeded with statistical surveying particularly on customers’ necessities and inclinations. Considering this, McDonalds has had the option to ready to plan online administrations where clients can arrange on the web. This makes effectiveness and decrease of time wastage. Notwithstanding, the organization has been encountering terrible picture corresponding to undesirable food propensities energized by the utilization of quick nourishments that have been connected to heftiness and other awful dietary pattern complexities. This has prompted the organization being engaged with a few claims and other legitimate cases. For example, numerous cases have been delivered according to exchange mark issue. Also, because of expanded rivalry, McDonalds has confronted solid rivalry from its rivals. This has been ascribed to what McKean (4) named as objectivity of shoppers. This is where clients become balanced in utilization depending with the assortment of decisions that go in accordance with their necessities and inclinations. Consequently, if McDonald’s contenders offer what a few clients think best suits them, there are high possibilities that

Example Query Letter for Writers

Example Query Letter for Writers Most writers will get to know the query process all too well. And a quick glance through Writers Digests successful query letters will show you that there are a few very simple dos and donts when it comes to writing a query letter that will get an agents or editors attention fast.A few things you should doDo keep it under five paragraphs (one page).Do use the agents/editors name after Dear.Do write it so the reader can hear your works voice.Do follow a typical formal letter format.Do include important details of the book, such as word count and genre.And a few things you shouldnt doDont forget a SASE (self-addressed stamped envelope).Dont use odd font/text color/paper color.Dont oversell yourself.Dont make it generic; show that publisher or editor why its a perfect fit for him/her.Example query letterDear Mr. McCarthy,You remember it, dont you? That rush of excitement in the air when it was almost summer break? The feeling of impending freedom, counting down too slowly on the calenda r, and moving at a snails pace closer to you? Josh Baer, a junior at Valleydale High School, was feeling exactly that when he made a quick decision that would change the course of his summerâ€"and his life!Awaiting the end of another school year that was a complete drag, the Josh accepts a last-minute invitation to an end of the school year bash at Megans place. Since she was the most beautiful girl at school, and his hardcore crush at the moment, he decided to go. And thats when things got weird.First, he found a room he wasnt supposed to find. Then he found out a secret that would lead him and Megan on an adventure with a questionable motorcycle gang through back alleys and empty warehouses, all to find out that Megans family wasnt everything it seemed.Coming of Age is YA fiction that combines the melancholy love story of Twilight with the high-speed adventure Dan Brown is best known for. Coming of Age is my first novel and is just over 60,000 words.I would be delighted to send a sample or full manuscript at your request. Thank you for reading, and I look forward to hearing from you.All the best,Shiloah Garret

Preventing Youth Suicide Essay - 2131 Words

Youth suicide is a public health concern. Suicide is the fifth leading cause of death among children ages 15-24. Recently, more young people died from suicide than from cancer, heart disease, diabetes, and other medical conditions combined (Miller, Mazza, Eckert, 2009). The Centers for Disease Control and Prevention have stated that since the 1950s, the rate of suicide in youth has increased by more than 300 percent (Joe Bryant, 2007). The number of youth suicides that are reported is actually lower than the actual number of youth suicides. Suggested by the literature, this is due to concern for the family, the social implications, religious views and other factors (Page, 1996). Is suicide preventable? Can we reduce the number of†¦show more content†¦For example, nine out of ten individuals who commit suicide give clues to others before a suicide attempt (King, 1999). Warning signs include: rage, anger, seeking revenge; acting reckless or engaging in risky activities, seem ingly without thinking; a feeling of being trapped, as if there is no way out; increasing alcohol or drug use; withdrawing from friends, family, or society; experiencing anxiety and/or agitation; being unable to sleep or sleeping excessively; dramatic mood changes; and perceiving no reason for living or no sense of purpose in life (Miller Eckert, 2009). It is suggested that youth who speak of suicide should be taken seriously because it is not just talk. Those individuals are the most likely to attempt suicide (King, 1999). Students who are suicidal will try to talk to anyone that will listen about their suicidal thoughts, so people should be available to students and accepting to be that person that the student feels that they can go to (Helsel, 2001). To understand these warning signs, one has to know what causes these behaviors to come about. One of these aspects has to do with risks that come from school difficulties. Risks from school difficulties Research states that youth who have difficulties in school are at an increased risk of committing suicide (Walsh Eggert, 2007). Risk factors can help explain or predict youth suicidal behaviorsShow MoreRelatedThe Impact Of Youth Suicide On Australia And Usa And How It Can Be Prevented1517 Words   |  7 Pagesimpacts of youth suicide and how it can be prevented. 1.2 Parameter To investigate the impacts of youth suicide in Australia and USA and how it can be prevented 1.3 Thesis Society should take notice of signs of youth suicide such as depression and reduce the stigma related to suicide and help them cope and prevent any further unnecessary deaths. 1.4 Definition Suicide is the action killing oneself with intent (WHO, n.d) â€Æ' 2. BACKGROUND TO THE ISSUE: 2.1 Introduction Youth suicide is one ofRead MoreHow Suicide Can Be Prevented? Essay1043 Words   |  5 Pageshow Suicide can be prevented in teens? I found that, in 2010, there were nearly 2,000 suicides in youth. (U.S Department of Health Human Services). This article is relevant to my research question because it shows that suicide is an important issue for young people that are facing in life. For this reason, there had been many cases of suicide and attempts mostly in youth. Suicide is a serious problem it should be looked at and not take it as a game. In fact, for the past few years suicide has beenRead MoreA Look Inside Teen Suicide Essay1221 Words   |  5 Pagescorner, and the only solution you see, the only way out, is suicide. In the present, it seems that the number of youths that are depressed, hurting themselves and thinking suicidal thoughts are increasing. Youth suicide has slowly been crawling its way up the cause of death list and is now the third leading cause of death in youth from ages ten to twenty-four year olds (Washington State Department of Health â€Å"Teen Suicide†). Youth suicide is a growing social problem that needs to be brought to attentionRead MoreHealth Outcomes1611 Words   |  7 Pageshealth population problems. Measuring the health of children is important because the youth are citizens that are unable to act as self-advocates at the population level and their health determines the health of the population in the future. Child health measurement indicators are central in identifying priorities, progress, problems, newly emergent issues, and changes over time (Rigby ump; Kohler, 2002). Youth violence, childhood obesity, childhood asthma, and pre-term births are a few chil dhoodRead MoreTeenage Suicide On The Rise Essay1521 Words   |  7 PagesTeenage Suicide on the Rise: In 2011, James Rodemeyer, a 14 year old junior high school student from Buffalo revealed his bisexuality via the World Wide Web. The weeks following Rodemeyer experienced taunting, name calling, assault and isolation from his peers. Even his close friends refused to sit with him at lunch. Later that year, James Rodemeyer committed suicide.This case is just one of many where an adolescent feels that their is no other solution than to end their life. It is estimated thatRead MoreTeen Suicide And Teenage Suicide1357 Words   |  6 Pagestake a more proactive step to prevent teen suicide by giving their students and staff more of an education. For example the Ontario Shores Mental Health Science wants schools to be more aware also; â€Å"Last week the Durham school boards announced a new curriculum to teach teachers about mental illness in youth, funded by the Ontario Shores Centre for Mental Health Sciences in Whitby.† ( Scallan and Chantaie). A town in Ontario brought this iss ue of teen suicide up to the school board. The school boardRead Moreâ€Å"Dying Before Their Time: The Startling Trends in Adolescent Suicide†1217 Words   |  5 PagesAmerican Academy of Child and Adolescent Psychiatry (AACAP), suicide is the third leading cause of death for adolescents aged 15-24 years old. This calculates to 33,000 adolescents killing themselves each year (CDC, 2010). The National Conference of State Legislatures (NCSL), reported that suicide amongst all individuals nation wide has declined over all, but despite the decline, adolescents between the ages of 15 and 19 have shown suicide rates that has increased by 6 percent (NCSL, 2005). The mostRead MoreSuicide Rates Among Youths Aged890 Words   |  4 PagesSuicide rates among youths aged 15-24 tripled over the past half-century suggesting a public health crisis in this community.4,16 Many general studies of the youth community are in existence, but to create an action plan, the individual risk factors a nd characteristics need to be better understood. One risk factor of particular interest is sexual orientation. Studies suggest an increased risk of suicidality in sexual minority youth (SMY) and the purpose of this paper is to better understand thisRead MorePermanent Solution For Temporary Problems1418 Words   |  6 PagesApril 27, 2016 Permanent Solution for Temporary Problems With suicide being the 3rd leading cause of death among young teens, it is vital that we educate ourselves and others on the warning signs and risk facts because the more information obtained contributes to preventing suicidal thoughts and attempts. Close your eyes and imagine twelve children ages nine to twelve, now imagine each one committing suicide either by cutting, strangling, suffocating, firearm, jumping, or overdosingRead MoreYouth Suicide A Growing Problem Essay1373 Words   |  6 Pages Youth Suicide a Growing Problem Megan Roth September 7th 2015 Mineral Area College Submitted in partial fulfillment of the Associates of Nursing degree to Mr. Richard Wadlow Abstract The purpose of this paper is to research youth suicide. In this paper I plan to cover the basics of youth suicide, who is affected, warning signs to look for, how to help those with dealing with this issue and several research studies on youth suicide. Introduction I will be covering

The Most Compelling Scene in The Crucible Essay - 2619 Words

The Most Compelling Scene in The Crucible A sound. The scene that I find most compelling in the Crucible begins with this stage direction on page 116 and ends with Proctors line It is evil and I do it on page 120. In this scene, Elizabeth and John Proctor are allowed to talk together, alone, for the first time in three months. I find this scene compelling, as it creates a touching piece of drama to see the couple reunited again, and it is upsetting for the reader or audience to think that Proctor might be hung soon after. It also causes us to feel admiration for the strength of Elizabeths character and the intensity of their relationship. Just after the entrance of Elizabeth, Proctors feelings are blatant to those†¦show more content†¦After Parris walks out, the first sentence is a stage direction set in a fragment format. Alone. This short sentence gives the impact needed to make the reader realise that they are finally reunited and together alone for the first time in three months. It is as though they stood in a spinning world where no one else matters. Proctor cant quite believe that Elizabeth is really there, and they are beyond sorrow, above it but they never tell each other that, as if again, words would fail to convey what they want to express. As they start to talk to each other, their first words are tentative and few, as if they find it hard to summon any other things to say other than polite formalities as the emotion between them is so strong. Another reason they might sound so formal may be because a wrongly timed word might open the gates whereupon tears and passionate words might flow out afterwards. The audience and reader both can find this extremely tense and moving, as we wonder what words might follow, as this could be their last meeting ever. This scene is a contrast to the earlier scene where Elizabeth and Proctor are again being extremely careful as to what they are saying to each other, but for different reasons. Here, it is obvious that they care very much for each other, and may be afraid of saying that out loud, but the previous scene is filled with tension as we wonderShow MoreRelatedThe Characteristics Of A Tragedy In The Crucible By Arthur Miller990 Words   |  4 PagesWhat makes a tragedy a tragedy? According to Aristotle, specific criteria exist to define a well-written tragedy, and The Crucible by Arthur Miller is a quality example. In Poetics, Aristotle explains the standards to evaluate works of various authors and describes tragedy as â€Å"an imitation of an action that is complete, and whole, and of a certain magnitude† (VII). Tragedies must include a protagonist, referred to as the tragic hero, that encounters a complication and experiences a series of recognitionsRead MoreThe Theme Of Reputation In Arthur Millers The Crucible1059 Words   |  5 Pageseasily blown out, but it is the light which the world looks for to find its merit† (Lowell). The theme of reputation emerges over many events in The Crucible. It sustains many characters to misinterpret the true light in the world but reveal their anguish about how their loss of reputation will impact the effect in their lives. In the play, The Crucible, by Arthur Miller, a little town in the late 17th century, a group of Puritan girls are accused of witchcraft, including their leader, Abigail WilliamsRead MoreThe Crucible by Director Nicholas Hytner1182 Words   |  5 PagesWhen Arthur Miller published â€Å"The Crucible† in 1953, the play’s audience was a nation of Americans seized in the grip of McCarthyism. The Communist â€Å"witch hunt† has long since ended, but the public’s fascination with this shameful piece of American history has not. The original play unfolded over the course of 4 acts that mainly consisted of dialogue. As a result, the creato rs of the 1996 movie adaptation had an ample degree of creative latitude to update the narrative for a modern audience. DirectorRead MoreObedience, By The Crucible Essay1419 Words   |  6 Pagesauthority can be either profitable or perilous depending on who the the individual in command is. In the film, The Crucible, obedience leads to the deaths of many innocent individuals. It was because of the â€Å"afflicted† girls’ decision to obey Abigail that Salem was â€Å"talking witchcraft† and accusing so many individuals known for their devotion to God of speaking with the devil (The Crucible). It was also because of the town’s undivided obedience to their religion that those who ultimately decided whoRead MoreMerchant of Venice and the Crucible Comparison Essay1691 Words   |  7 Pagesapart and be unable to maintain balance and stability. In William Shakespeare’s The Merchant of Venice and Arthur Miller’s The Crucible the reader sees examp les of injustice inflicted on the victims within the plays through the people with power within the community. The Christians in The Merchant of Venice mock Shylock the Jew countless times while the high court in The Crucible believe citizens are practicing witchcraft without a proper testimony. In both situations, the Christians and the court seeRead MoreThe Crucible Essay1887 Words   |  8 PagesCRUCIBLE INTRODUCTIONARY NOTES The crucible by Arthur Miller, is a play that deals with conflicts involved in the Salem witch trials of 1692. The characters in Miller’s theocratic society are not only in conflict with their environment, but with each other and their religious authority. John Proctor sacrifices his life as he battles his individual conscience, guilt and the authority of the church. In his play, Miller shows that when an individual questions the dominant values of a societyRead MoreAnalysis Of The Book The Last Of The Mohicans Essay1813 Words   |  8 Pagestheocracy. The Last of the Mohicans captures a great visual exploration of how colonist and Indigenous people strived to break away from the British parliament. The set takes place during the French and Indian War (7 years’ war) in 1757. The three most compelling evidences I incorporated; all communicate systems of American exceptionalism. In the pamphlet, Thomas Paine includes his statement on American exceptionalism of the United States, best explaining on the topic of having such a diverse governmentRead More‘Nanook of the North Seems Poised Between Documentary and Fiction†¦It Marks a Moment Before the Distinction Between Fiction and Documentary Is Set.’ (William Rothman)2078 Words   |  9 Pagesnumber of the new enterprising film firms in which just sprang up at the turn of the century featuring non-fiction titles, most specifically the travelogues. In the period prior to world travel has been actually widespread and every tourist had a camera. Therefore, the scenes of distant lands as well as the life were then having considerable foreign appeal for film patrons. As in most of whom until time were working class and definitely could not afford travel for such a reason. Citing some instancesRea d MoreHow To Write Literary Analysis4174 Words   |  17 Pagesline, or scene linger in your mind for a long time? If it fascinated you, chances are you can draw on it to write a fascinating essay. What confused you? Maybe you were surprised to see a character act in a certain way, or maybe you didn’t understand why the book ended the way it did. Confusing moments in a work of literature are like a loose thread in a sweater: If you pull on it, you can unravel the entire thing. Ask yourself why the author chose to write about that character or scene theRead MoreChange Management in Healthcare10479 Words   |  42 PagesTechnology, East Carolina University, Greenville, North Carolina. Corresponding author: Robert James Campbell, EdD, Department of Health Services and Information Technology, East Carolina University, Greenville, NC 27834 (campbellr@ecu.edu). most widely regarded thinkers in change management. The following discussion focuses on how the ideas of these 2 experts can be used to successfully implement a change management project. KOTTER’S CHANGE MANAGEMENT MODEL Kotter believes that organizational

Tenure system Free Essays

The term of office system provides faculty member stableness and a signifier of womb-to-tomb employment. Geting term of office gives a individual entree to certain fiscal and societal benefits. Furthermore, it gives a figure of freedoms and possibilities in the academic domain. We will write a custom essay sample on Tenure system or any similar topic only for you Order Now From the start, the attitudes toward term of office were controversial. Hems et Al ( 2001 ) gnaws at the issue of term of office from two different waies. On the one manus, the writers stating that this system â€Å"harbors unproductive faculty† ( p.322 ) , while, on the other manus, they did non detect any connexion between â€Å"decreasing productiveness and term of office and even concluded that those faculty members possessing term of office were working more efficient† ( p.322 ) . Presents, the prevalent attitude towards term of office is positive because it provides more â€Å"freedom for the faculty† ( Bess, 1998, p.4 ) , through womb-to-tomb employment, which gives the possibility for professional development and inventions. At the same clip, the fright of module members going â€Å"deadwood† ( Bess, 1998, p.4 ; Hems et Al, 2001, p.322 ) and pretermiting their duties remains. Furthermore, there is a belief that term of office slows down and even restrains the procedure of academic development. Therefore, alterations are being proposed to the system such as â€Å"limited term of office at Tohoku University or alterations to the term of office policy at the University of Minnesota† ( Hems et Al, 2001, p.323 ) . Wood A ; Johnsrud ( 2005 ) call term of office â€Å"an artefact of the values and premises of academic culture† ( p.394 ) . Harmonizing to this definition civilization of the module has a important topographic point in the procedure of acquiring term of office. Attitudes towards term of office and attacks While analyzing attitudes towards term of office and attacks, one should take two points of position towards civilization and socialisation in general and its topographic point in the academic society in peculiar, modernist and postmodernist point of views. Harmonizing to the modernist point of position, â€Å"an organisation ‘s civilization teaches people how to act, what to trust for, and what it means to win or fail† ( Tierney, 1997, p. 4 ) , in this instance an single adopts stable regulations, which exist in a society ( module ) . However, the postmodernist position of civilization is a â€Å"give-and-take† ( p.6 ) , one, which means that a individual come ining a group and adopts its regulations and forms lending to the group ‘s civilization. In the domain of attitudes towards tenure the foregoing attacks shapes two different points of position. Modernist attack towards term of office is the most common one and is chiefly expressed in the manner people describe their work, for example, â€Å"the competition about the sum of working hours† or â€Å"the figure of publications one should hold in order to acquire tenure† ( Tierney, 1997, pp. 8-9 ) . On the other manus, postmodernist attitudes towards term of office can be seen through personal an involvement, which shapes the work of those willing to be granted term of office. Decision Making a decision for the research Tierney ( 1997 ) , understanding that the bulk of â€Å"individuals were able to subsume personal dispositions in favour of the modernist end of absorbing to the civilization to which they were being socialized† ( p.13 ) . Two chief domains define either modernist or postmodernist attitudes of the module towards term of office. The modernist attack dominates in instances where research work, which is seen through the sum of publications, is the chief standard for allowing term of office. Conversely, the postmodern sphere topographic points accent on learning. Faculty is most comfy with term of office but understands that there is room for extra alteration to the system ; nevertheless, post-tenure reappraisal has led to a figure of intense dissensions. Post-tenure reappraisal Post-tenure reappraisal is a â€Å"systematic, comprehensive procedure, separate from the one-year reappraisal, aimed specifically at measuring public presentation and/or fostering module growing and development† ( Wood A ; Johnsrud, 2005, pp. 394-395 ) . This is one of the methods to avoid â€Å"deadwood† ( Bess, 1998, p.4 ; Hems et Al, 2001, p.322 ) module members ; the establishment must continue the highest degree of efficiency to those being given term of office. The new system of reappraisals can be efficient merely if they are conducted often. The research conducted after the â€Å"implementation of post-tenure reappraisal shows that productiveness did increase† ( Hems et Al, 2001, p.324 ) . Still, the new system is a really problematic topic and has gained negative attitudes from the academic society. The treatment of post-tenure reappraisals is concentrated on a figure of subjects: the degree of freedom which module has with the reappraisal, the impact of term of office on efficiency of module ‘s work, and those responsible for reexamining module. Foreigners conduct post-tenure reappraisals, in bend ; the module considers this as an break of their academic work, and sees this as a restriction of their academic. The type of reappraisal supported by faculty members is â€Å"peer-to-peer† ( Wood A ; Johnsrud, 2005, p.410 ) . The negative influence of term of office is argued, and, it is stated that non tenure itself but some features of the system are more influential. The influence of post-tenure reappraisals on the full academic universe is the subject being discussed the most. These reappraisals works as limitations of the freedom of instruction, and hence, faculty members are being deprived from the chief advantage granted by the system. By and large, term of office and post-tenure reappraisals have their advantages and disadvantages, which give a topographic point for the treatment of their efficiency. Tenure, which is an old system, and is being blamed for the decrease of the module ‘s work efficiency ; those with term of office are blamed for losing productiveness and general disregard of their responsibilities. Nevertheless, term of office itself, as a system, possibly the cause of the job, at the same clip, the modernist attack towards term of office may be the ground of the system ‘s unfavorable judgment for the motive. Understanding, non the term of office system itself but some of the qualities within the system are responsible for the decreasing efficiency of academic society. Post-tenure reappraisals, though, on the one manus, are able to â€Å"remove non-performing faculty† ( Wood A ; Johnsrud, 2005, p.413 ) and, on the other manus, it is a menace to the academic universe. Post-tenure reappraisals can be the agencies of the intervention in the educational procedure, hence, destroying the freedom of learning. While term of office provides the module with extra support benefits, post-tenure reappraisals are able to eliminate them. The inefficiency of the term of office system has led to creative activity of post-tenure reappraisals. Still, as the reappraisals have led to a het argument, alternate ways of controling those with term of office should be farther studied. Mentions Bess, J. L. ( 1998, January/February ) . Contract systems, bureaucratisms, and module motive: The likely effects of a no-tenure policy. Journal of Higher Education, 69 ( 1 ) , 1-22. Helms, M. M. , Williams, A. B. , A ; Nixon, J. C. ( 2001 ) . TQM rules and their relevancy to higher instruction: The inquiry of term of office and post-tenure. The International Journal of Educational Management, 15 ( 6/7 ) , 322-331. Wood, M. , A ; Johnsrud, L. ( 2005, Jumping ) . Post-tenure reappraisal: What matters to faculty. Review ofHigher Education, 28 ( 3 ) , 393-420. Tierney, W. G. ( 1997, January/February ) . Organizational socialisation in higher instruction.Journal of Higher Education, 68 ( 1 ) , 1-16. How to cite Tenure system, Essay examples

Philosophy 112 Essays - Smoking, Tobacco, Habits,

Philosophy 112 Agreement Breaker or Big Money Maker? When it comes to the issue of whether or not it is ok for someone the knowingly aid someone in breaking an agreement I feel it depends on the risks at stake for people not knowing what the person has to say. For example, if I had an agreement with a co-worker to not tell anyone that I had cancer I would be very angry if someone coerced that person into telling everyone. But on the other hand if I made that person promise not to tell anyone about a possible danger to all the other workers and someone coerced them into saying something it would be far better for all the workers to know about a possible danger even if I did not want them to know. In other words the happiness that comes from the workers knowing there is a problem and being able to fix it would far out weigh my anger towards the person who broke the agreement. In the case of big tobacco I think there is a difference. People already know that smoking is bad for you and can cause lung cancer but they continue to smoke. The idea that because the people now know that big tobacco adjusts the levels of nicotine in their cigarettes does not mean people will be angry enough to quit. The only reason why it would be important to know that big tobacco adjusted the levels of nicotine in their cigarettes would be in order to sue them for the fact that they knowingly try to get people addicted to a product that will kill them. But that money should be going to one place and that would be to pay for all the doctors bills of the people dying of lung cancer from being addicted. Utilitarianism would have to agree that the happiness of the people that don't have to pay more taxes to support the people on Medicare or welfare who are dying of cancer from smoking far out weighs the loss of happiness of the workers of big tobacco. Besides, big tobacco has enough money to pay all of the lawsuits and still come out on top. The sad thing is the government is basically becoming big tobacco because with every lawsuit the prices of cigarettes goes up, but does that mean that smoking has decreased? No, it has actually started to increase among teenagers, more than 1.2 million Americans younger than 18 started smoking in 1996, up from 708,000 in 1988, according to numbers released by the Center for Disease Control in the fall of 1998. Utilitarianism might actually favor not blowing the whistle on big tobacco because all that is happening is the government is just taking advantage of cigarette addicts and that makes them no better than big tobacco. I know that I am no happier now than before big tobacco lost all of their lawsuits because me, and millions of other Americans, have not seen any of that money; whether through tax cuts or, being in the Seattle area, road maintenance. I think the hit cigarette smokers take to their wallets, by the increa se in prices, creates for more unhappiness than happiness. Kant would say, no an agreement cannot be broken because then you could never make an agreement in good faith. If everyone went around breaking their agreements the world would be a terrible place; therefore, in all circumstances agreements must be kept no matter what. If airing a story on big tobacco might damage you financially I think you do need to be guided by the public interest. But in the case of big tobacco I don't think it was that big of a deal because the public already knows that cigarettes are addicting and that they will kill you. Whether or not big tobacco adjusts the levels in their cigarettes is not that big of a deal when the other aspects of cigarettes are already well known. The story only seemed big for the people who could profit from it. You would have to measure how much of the public interest is at stake before making the decision, and in the case of tobacco the public