Research on Philips Electronic India Ltd

PHILIPS ELECTRONICS INDIA LTD EXECUTIVE SUMMARY The project titled Market potential social function In Parts of Navi Mumbai & ampere; Raigad. In the research weigh, the geographical locations for gathering the desired sample consentn ar the separate of Airoli to Panvel & Khopoli to Karjat. The primary sources were all the retailers of the outlets. The primary entropy for the study of market potential has been collected by interacting with the retailers in the abovementioned geographic locations. Sales officers of Philips too provided us with essential knowledge intimately the locations and products The project involves vigorous contribution in gathering of impregnable and up to date information. The project convey roughly motley insight provided by the retailers and giving valuable suggestions to the companionship. To dish out in increasing the market share of Philips this research was prepared. It to a fault helped to boot out the overall performance o f gross tax income officers and retailers. The total sample sizing of the study is 258. A series of questions related to potential sales and actual sales of diametric products were given to the retailer during my yap away to the outlet. Some of the retailers were untouchable during the visit.

Charts such as bar graphs & pie diagrams were used to even out the responses given by the retailers regarding the different man-to-man logical arguments about products asked in the questionnaire. Each parameter had different result. set aside recommendations regarding the parameter were provided. A positive perception about the company and its products goes a long way in! development of sales and resulting boost in profits. A company should maintain its enter on with customer satisfaction as its top priorities obscure from earning profits. comme il faut CRM should be followed to develop relationship with customers and also take all-important(a) actions to sustain in the market. NEED & ground FOR THE engage Philips is a market leader in illumination industry. til now to...If you want to get a full essay, order it on our website: BestEssayCheap.com

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