Pantene Advertsing campaign

Table of content: I. 1) Brief history 2) SWOT psycho analytic thinking 3) Competitors a) Features II. 1) securities industry analysis a) Market size b) Market cultivation 2) Advertising spending in Lebanese market 3) reign over rated brands on Lebanese TV 4) Advertising spending (2006-2007) 5) top off advertising by spending 6) Category spending 7) ware placement 8) Strategy: Target segmentation, targeting and positioning 9) promotional analysis III. 1) Advertising campaign 2) Method of advertising utilise 3) Media used by Pentene a) television advertising b) Direct Response TV (DRTV) c) Direct mail and net income advertising I. The place: Pantene Pro-v Brand Owner: Procter and lay on the line: Cincinnati, Ohio 1) Brief taradiddle: Procter and Gamble began as a small, family operated soap and candle phoner in Cincinnati, Ohio. twain William Procter and James Gamble married sisters whose bring forth convinced(p) them to become business partners. Thus began the Procter and Gamble Company.

few of their atomic number 82 brands include Tide, Always , Gillette , Oral-B, Folgers, Bounty and our product Pantene Pro-V. A Swiss drug company Hoffman-La Roche in Europe founded Pantene in 1947. The reboot Pantene refers to the products origins, Panthenol. This was another name for pro-vitamin B-5. Until 1983, Pantene was exchange except in dep artment stores and salons by Richardson-Vick! s. Pantene finally came to the unify States when Procter and Gamble bought it in 1985 and renamed it Pantene Pro-V. By 1995, it was the best selling pig tending line in the conception. According to Proctor & Gambles 2005 one-year Report, Pantene is the worlds largest hair care brand, growing gross revenue in the double digits over the last two-year chassis behind a series of product and marketing initiatives. Pantene Pro-V continues to fall in a line of products that transforms dull, dry, limp...If you want to get a free-handed essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay