Athletic Footwear Industry - Focus: NIKE

1. Market naval division is the selection of groups of pot who will be most receptive to a product. The most frequent methods of componenting notice:         Demographic variables such(prenominal) as: age, sex, race, income, occupation, education and household status.         Psychographic variables such as: lifestyle, activities, personality and social class.         Behavioural variables such as: product benefits and product use patterns.         Geographic variables such as: climate, country or region and the size of the bea in terms of people that live in it. Much segmentation involves a combination of these methods. Nike as a lodge utilize to be a actually performance focussed political party, that is, it focused on having a competitive advantage through dirt cheap production and technologically superior product design. Most of late withal Nike has opted to become a customer oriented company and that is to arrive at products that Nikes customers truly value. To do so it has had to do extensive search on all of its tar feature segments in order to catch out out what each segment wanted out of the product. As Nike is a global company it has really focused on the demographic, psychographic and behavioural segmentation. At the go through of Nikes customer list be skipper athletes. They are ordinarily fairly young people with very high incomes who are single or in the early stages of marriage. These athletes who are the beat out at their respective sports such as running, tennis or basketball demand the highest quality raiment with specific characteristics to tally their sport and they use the shoe to the highest degree everyday. Such athletes too have absolute brand subjection as they are often sponsored by the company and addicted all the position for free. The very best athletes such as Michael Jordan and Tiger woodwind have even had their own touch models designed wit h everything from touch on to colour and pa! ttern... Very detailed. Im surprised you didnt mention the issue of eliminate shops run by Nike. They are a multi one gramme thousand dollar company and yet they pay these people a few dollars a week... It is very sad. If you want to get a full essay, order it on our website: BestEssayCheap.com

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